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Growth Strategies Case Study
Case Title:
IBM’s “Mach 1” Project: The New Growth Driver?
Publication Year : 2005
Authors: Shalini, Sumit Kumar Chaudhuri
Industry: Information Technology and IT Enabled Services
Region:USA
Case Code: GRS0052
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
Since the late 1990s, IBM (International Business Machines) has been losing market share in its core hardware business with a major portion of its revenues coming from software and services divisions. To improve its hardware business, a new project named Mach 1 was implemented in 2000. The project started yielding positive results from the last quarter of 2000, and for the first three quarters of 2004 the revenues from IBM's hardware division has increased by 9.4% while that from its software has increased only by 2.8%.
Pedagogical Objectives:
- To highlight the contribution of IBM's Mach 1 project in making the hardware business the new growth driver of IBM
- To discuss IBM's Mach 1 Project.
Keywords : IBM (International Business Machines); Mach 1; Hardware business; e-Server; Server market; Growth Strategies Case Study; IBM server business; Dell; Hewlett Packard
Contents
:
About Mach 1
Hardware Business: Spearheading IBM’s Growth
IBM’s Hardware Sales
IBM’s e-Server
The entire IBM eServer line shares the best attributes of mainframe
IBM’s eServer Portfolio at a Glance
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